THE NEW RED BULL PLUS
HEALTHIER WITH THE SAME GREAT TASTE
Efforts to bring healthier energy to consumers have led to Red Bull releasing Red Bull Plus, a new improved formula fortified with Vitamin B5, B6, and B12 to boost energy levels and support immunity and mental function [i]. The new Red Bull Plus contains ZERO SUGAR, but has the same bold taste to power people through the day and night. Now Compliant with Health Promotion Board’s Healthier Drinks Policy guidelines [ii], Red Bull Plus can be sold in all government premises including offices, hospitals, military institutions, allowing us to provide real energy to everyone across the nation.
The New Red Bull Plus – Healthier with the same great taste.
[i] Vitamin B5 contributes to normal mental performance. Vitamin B6 and B12 is important for the production of energy, reduction of tiredness and fatigue, contributes to the normal red blood cell formation, contributes to normal functioning of the nervous system, immune system and normal homocysteine metabolism
[ii] Pre-packaged drinks that do not belong in any HCS categories will have to comply with the sugar guidelines for “Sweetened drinks – non-carbonated drinks” (≤5% total sugar).
BLUEPRINT OF AN ENERGY DRINK
ESSENTIAL VITAMINS AND NUTRIENTS TO STIMULATE BODY AND MIND
TAURINE
One can of Red Bull Energy Drink contains 1000 mg taurine.
What is Taurine?
Taurine is a conditionally essential amino acid. Taurine is naturally occurring in our body, mainly in muscle, brain, heart and blood. A person weighing 70 kg has approximately 70g of taurine distributed throughout the body. Put another way, a 70 kg person naturally has in his body 70 times the amount of taurine contained in one can of Red Bull Energy Drink. Taurine is also contained in the daily diet (scallops, fish, poultry) and in most infant formulae.
Taurine is a non-protein-building amino acid.“Conditionally essential” means that in some situations or under certain conditions it is necessary to supply the body with taurine. Relative taurine loss via the urine can occur in situations of high stress and physical exertion. In these situations the excretion of taurine via the urine increases and taurine cannot be synthesized in the body in sufficient amounts.
Functions of Taurine in the Human Body
Thermo-regulation: Taurine helps to keep up the body temperature. For example, when you perform sports your body heats up. Taurine helps to regulate the body temperature so that you do not get too cold or too hot. Stress-regulation: Recent research also indicates that taurine could play a significant role in stress regulation. Taurine has been shown to increase the performance of the heart. Taurine has been shown to promote detoxification by binding harmful substances and thereby accelerating their excretion
GLUCURONOLACTONE
One can of Red Bull Energy Drink contains 400mg of glucuronolactone.
What is Glucuronolactone?
Glucuronolactone is a carbohydrate, a kind of sugar. It is naturally occurring in our bodies where it is produced from glucose. It is also present in different foodstuffs such as grain or red wine.Functions of Glucuronolactone in the Human Body:
Detoxifying Function: It helps to eliminate waste substances from the body which are produced within the body (endogenous) or which are taken up from the environment (exogenous). Waste substances / toxins are bound by glucuronolactone, thereby made water-soluble so they can be easily excreted via the kidneys. Glucuronolactone mediates the detoxification process by stabilizing the toxic compounds so they cannot be re-absorbed whilst passing through the elimination route.
INOSITOL
One can of Red Bull Energy Drink contains 50mg of inositol.
What is Inositol?
Inositol is a carbohydrate, a natural constituent of the human body where it is produced from glucose. Inositol is also contained in foodstuffs such as grains, citrus fruits, liver, raisins, peanuts and cabbages.Functions of Inositol in the Human Body
Inositol is involved in detoxification processes (see taurine and glucuronolactone for further explanation).
Functions of Vitamins in the Human Body
Vitamins are essential micro-nutrients that are required for maintaining normal physical functions. B-group vitamins play a key role in the energy metabolism (build-up and break-down of carbohydrates, fat and protein). The B vitamins contained in Red Bull Energy Drink play an important role in enhancing mental performance and physical endurance. A shortage of B vitamins leads to a drop in both physical and mental abilities. Red Bull Energy Drink contents is safe, halal and in accordance to Local Food Regulation.
